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Educational Assessment Advisor

Job Summary

The Educational Assessment Advisor (EAA) is a client-focused role responsible for keeping the PAR name and family of assessments top of mind in the educational community. Focus is on promoting and supporting PAR and distributed products throughout the largest school districts in the U.S. through workshops, attendance at numerous state and national conventions, and personal contacts including in-person visits, e-mail, mail, and telephone. Primary objective is strengthening strategic relationships, improved perceptions of our instruments, and growing market share. Individual will also stay abreast of broad trends at the state level as they impact practice within the districts. The role will provide active support for our author community and new product launches and may also provide feedback and input to new product ideas and products under development. The EAA will also be encouraged to be an active thought leader in the marketplace by posting to social media and potentially publishing white papers and other content-related materials that support and inform assessment professionals.

Essential Functions/Responsibilities
  • Works with Director of Sales to develop strategic approach to growing educational assessment markets. Helps set annual corporate sales plan within same markets.
  • Cultivates relationships with decision makers in key school districts, supports growth in assessment use and sales by providing education, advice, workshops, etc. Serves as resource to all educational assessment Customers. Contributes to “selling” strategies to meet overall sales objectives.
  • Arranges and conducts targeted face-to-face, telephone, and Webinar meetings and workshops with leads on a periodic basis resulting in national travel requirements of up to 50% of work week. Plans and organizes travel itinerary to maximize face-to-face meetings.
  • Required to stay abreast of a wide range of assessment-related topics in order to develop quality presentations and workshops for both Customers and in-house staff. Extensive topic study needed to provide professionally sound and conceptually based materials as part of presentations. Acquires high-level knowledge of approach applied by national and state educational leaders in terms of best practices in assessment.
  • Actively fosters strong relationships with PAR authors, supporting their products as well as helping to identify opportunities for new PAR products.
  • Plans and schedules/exhibits product demonstrations at conferences and workshops and engages authors in state and national conference participation. Develops and sustains relationships with convention boards to help facilitate presentations.
  • Works with Marketing department to identify relevant conference and convention exhibit and sponsorship opportunities. May individually present on newly released and major proprietary products in a variety of forums.
  • May provide input on internal reporting mechanisms and processes and platforms used for internal sales reporting and tracking. Submits periodic reports to Director of Sales reflecting Customer and product activities.
  • Coordinates activities with in-house Sales and Marketing teams to ensure that market sales goals are met.
  • Works collaboratively with all PAR staff to provide updates on product knowledge, industry trends, Customer concerns relating to PAR products, and other continual learning activities that benefit the organization.
  • Keeps abreast of competitors’ sales activities through personal interactions with competitor consultants, professional literature, listserv activity, Customer feedback, etc., and periodically provides reports on competitor activities to PAR management.
  • Identifies, recommends, and submits new products and product modification ideas to Research & Development department. May participate in product development effort as member of collaborative development team. May provide feedback on marketing materials and messaging prior to new/newly revised product launch, with focus on effective messaging. May also review products for distribution.
  • Demonstrates problem-solving skills and sound judgment in working with Customers, authors, and other PAR staff. Assists with content development for PAR training portal products.
  • Performs other similar or related duties as required or assigned.
Qualifications
  • PhD, PsyD, PsyS, EdD, EdS, or master’s degree in clinical psychology, counseling psychology, school psychology, or equivalent
  • 5+ years working within the educational assessment market segment
  • 5+ years supporting and/or selling products to this market or equivalent is preferred
  • Ability to demonstrate strong knowledge of market segment Customer preferences
  • Strong interpersonal skills, strong organizational abilities, excellent presentation skills

PAR provides a generous and competitive benefits package to employees. Click here to view a summary of the benefits offered.

To apply

PAR, Inc.
Attn: Lottie Zack
16204 N. Florida Ave.
Lutz, FL 33549
Fax: 813.968.2598
E-mail: lzack@parinc.com