Job Summary

The Marketing Manager will report directly into the Vice President of Marketing and will oversee and/or assist in marketing planning, product marketing, and brand management and develop and maintain marketing strategies to meet supporting objectives and goals. The Marketing Manager will be responsible for overseeing market and marketing research programs that investigate target markets, customers, competitors, market trends, and customer responses to product concepts and analyze resulting data and present findings with recommendations on how the company should proceed. The Marketing Manager excels creatively and analytically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. He or she is expected to manage several marketing campaigns at once, so strong organizational, planning, and multitasking skills are helpful.

Essential Functions/Responsibilities

• Strong creative experience to direct and coordinate all assigned marketing and branding programs, including direct and digital marketing (print, digital, social, media, etc.) and manage communication between Marketing and creative and production staff to ensure programs are completed on time, on brand, and within budget. These marketing initiatives support the strategic vision developed by the Vice President of Marketing. In addition to directing marketing media, manage and analyze results of multi-touch marketing campaigns and recommend changes to approach based on performance.
• Collaborate with the Marketing staff on identifying, developing, and evaluating marketing tactics, based on knowledge of company objectives, products, and business environment and develop marketing campaigns to support those strategies. In addition, communicate product marketing activities and status updates as liaison between departments involved in marketing campaigns, including the stakeholder.
• Participate in new product ideas and business opportunities from inception through development to ensure marketing distinctives are considered. Through market and marketing research assignments, assist in determining the demand for products and services via market research and monitoring market trends, evaluate the competitive environment and identify potential customers. Identify, develop, execute, and evaluate supporting marketing strategy.
• Assist in the development of the annual marketing budget and closely monitor throughout the year, including reporting and managing adjustments in spending and product needs.
• Create, recommend, and implement marketing campaigns for the organization and develop sustainable organizational process or policy changes to improve communication, efficiency, performance, etc.
• Participate in the planning for conventions, working with event coordinators and advertisers to market products or services. Select products or services to be displayed at customer events and how best to promote them.
• Manage all media relationships and media/PR placements.

Minimum Qualifications

• BA/BS undergraduate degree in Marketing, Business, or related field
• 10+ years marketing experience
• A holistic marketing background; knowledge of both digital and traditional marketing channels
• Robust experience in developing and communicating creative marketing plans, coordinating external marketing and promotional programs, public relations, advertising, competitive analysis, marketing budgets and budget management, managing market research, determining market conditions for product/service potential, market trends, and market analysis
• Experience leading creative, messaging all aspects of the creative process
• Professional experience in B2B and/or B2C marketing in a relationship-focused business model
• Demonstrated ability to understand the products and how marketing and brand building can support short- and long-term objectives
• Demonstrated strategic business acumen
• Experience managing projects with internal and external partners
• Strong written and verbal communication skills
• Ability to blend creativity with analytical problem solving
• Excellent interpersonal, communication, and organizational skills
• A team player that demonstrates a collegial/collaborative working style
• When tasked, a proven ability to learn new areas, skills, and/or concepts quickly
• Action-oriented and responsive in a fast-paced environment
• Strong sense of ownership and dedication to accomplish goals and succeed 
• Transparent working style
• Strong cross-functional, collaborative skills
• Smart 
• Creative
• High integrity
• Intellectually curious
• Innovative
• One who can “roll up his/her sleeves”
• Dependable and accountable
• Enjoys participating in philanthropic endeavors

To apply, please forward résumé and cover letter to:

Eric Jessen
ejessen@parinc.com
16204 North Florida Avenue
Lutz, FL 33549
To see a summary of our benefits, click here.