Eric Jessen is the Executive Vice President and Chief Marketing Officer at PAR, Inc. He is responsible for marketing strategy, research for new products and new business opportunities, analysis of marketing campaign ROI, development of operational marketing plans, identification of new delivery methods, brand consistency, and quality of written and visual product information.
Eric has more than two decades of experience delivering strategic marketing programs focused on brand strategy, marketing operations, new product launches, market research, sales enablement/engagement, creative direction, brand management, and demand generation. He has won dozens of local, state, and national awards in a wide range of communications fields including advertising and publishing.
Before joining PAR, Inc., Eric directed the marketing agency of Tech Data Corporation, a Fortune 100 global distributor of IT products and services. He has also held senior leadership positions in other marketing, advertising, and visual communication companies, where he was responsible for eight-figure integrated campaign planning and execution of all marketing channels for a wide portfolio of products and services, including customer message management, television, radio, telemarketing, e-mail, Web advertising, couponing, social media, SEO, SEM, and video production.
Eric holds a bachelor of fine arts degree in advertising design from the Columbus College of Art and Design in Columbus, Ohio. He also holds executive certifications from the Direct Marketing Association in the following:
From its modest beginnings in Bob and Cathy Smith's home years ago, PAR has grown into a leading publisher of psychological assessment materials designed to help our customers better serve their clients.